Batiste Digital Refresh
☟☟☟
So cool, other dry shampoos copied us
We were tasked with redesigning the Batiste website from the ground up and went above and beyond, ultimately delivering a thorough brand refresh. We overhauled everything from, fonts, to colors, to photography and created a strong, color-driven visual language to carry the brand forward. Our new look and feel was so cool, other dry shampoos copied us!
More coming soon
Credits
Agency: Razorfish
Role: Lead Designer
Team: CD: Penn Li, GCD: Jamie Perruquet, ACD Art: Este Serrano, ACD Copy: Chelsea Dubois, Designer: Nolan Constantino