Batiste Digital Refresh

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So cool, other dry shampoos copied us

 

We were tasked with redesigning the Batiste website from the ground up and went above and beyond, ultimately delivering a thorough brand refresh. We overhauled everything from, fonts, to colors, to photography and created a strong, color-driven visual language to carry the brand forward. Our new look and feel was so cool, other dry shampoos copied us!

More coming soon

Credits

 

Agency: Razorfish
Role: Lead Designer
Team: CD: Penn Li, GCD: Jamie Perruquet, ACD Art: Este Serrano, ACD Copy: Chelsea Dubois, Designer: Nolan Constantino

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