We were asked to create an integrated summer campaign to promote the Nair Leg Mask, a spa-like hair removal product. We wanted to celebrate the fact that your legs propel you one step at a time into all the best activities of summer.

When Covid-19 hit in March 2020, we asked ourselves: is big leg summer still happening? Yes, one can still sing and dance in one’s bathroom, roller skate in one’s living room, and dance in one’s bedroom. In a quintessential quarantine-era production, we invited several cool Instagram people to do the above and more, recording themselves on their phones at home. We turned the resulting homemade footage into broadcast tv spots, pre-roll video, paid media, social feed content, and print ads.