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Save the Socks

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Trojan Tantrix


Product Launch Campaign

 

Socks are an innocent casualty of male self-pleasuring rituals. We created a scrappy DIY campaign to “save the socks” and show that there’s a better way to do it: the new Trojan Tantrix, a pleasure sleeve for men.

With a s̶t̶o̶c̶k̶ sock budget of $85, we auditioned several dramatic sock personalities, casting rare talents such as Toby Toe Sock, Argyle Lyle, and Sports Sock Brock.

 
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Our vids aired on social, as pre-roll, and on Grindr

 

 ☟ Tantrix Landing Page ☟

 
 

 ☟Meet the Socks☟

 
 
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 Behind the Scenes

Credits

 

Agency: Razorfish

Role: Concept Development, Art Direction, Design, Sock Puppetry, Editing, Photography, Animation, Visual Effects, Sound Effects, Voice, Motion Graphics

Team: Copywriter: Courtney Harris, GCD: Jamie Perruquet

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