Save the Socks
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Trojan Tantrix
Product Launch Campaign
Socks are an innocent casualty of male self-pleasuring rituals. We created a scrappy DIY campaign to “save the socks” and show that there’s a better way to do it: the new Trojan Tantrix, a pleasure sleeve for men.
With a s̶t̶o̶c̶k̶ sock budget of $85, we auditioned several dramatic sock personalities, casting rare talents such as Toby Toe Sock, Argyle Lyle, and Sports Sock Brock.
Our vids aired on social, as pre-roll, and on Grindr
☟ Tantrix Landing Page ☟
☟Meet the Socks☟
Behind the Scenes
Credits
Agency: Razorfish
Role: Concept Development, Art Direction, Design, Sock Puppetry, Editing, Photography, Animation, Visual Effects, Sound Effects, Voice, Motion Graphics
Team: Copywriter: Courtney Harris, GCD: Jamie Perruquet