Oceana
How do you grow hair? Look to the sea.
In this TV spot we tell the story of the Viviscal hair regrowth supplement and its origins in the sea, pairing visuals of beautiful, strong, flowing hair underwater water with the story behind the brand’s uniquely effective marine proteins and rich vitamins.
We told the powerful Viviscal story in an extraordinary and immersive way, so that the world could see that Viviscal is not an ordinary supplement.
Our spot resonated with viewers by blending immersive underwater sound design with striking visuals of women gracefully gliding through sunlit waters, their hair flowing freely.
Set against the vivid backdrop of an azure sea, our spot highlighted Viviscal’s deep connection to the ocean, and embodied the profound sense of empowerment and renewal experienced by women as they witness their hair's regrowth.
Credits
Agency: Razorfish
Role: Senior Art Director
Team: Nick Sauer - Senior Copywriter, Chelsea DuBois - ACD Copy, Jamie Perruquet - ECD, Allie Hettler - Supervising Producer, A Common Future - Director, Yasmin Ogbu - Talent, Tara Hoyos-Martinez - Talent, Janine Craig - Talent