Arm & Hammer Cat Portraits
How do we create loyal cat litter fans?
By showing their furry friends in a unique way.
We held a contest. Everyone submitted a photo of their cat. And the winners received a personalized gift.
Using a combination of Dall-E 2, Stable Diffusion, Adobe Photoshop & Dimension, and digital painting, I created custom portraits of our 5 lucky winners’ cats. Each cat and its’ corresponding hooman received a framed canvas portrait, ready to hang. And yes, we had TWO winners named Elvis.
Process
The Winners
Credits
Agency: Razorfish
Client: Arm & Hammer Cat Litter
Role: Senior Art Director, Designer, Artist, Video Editor