Arm & Hammer Cat Portraits

How do we create loyal cat litter fans?

By showing their furry friends in a unique way.

 

We held a contest. Everyone submitted a photo of their cat. And the winners received a personalized gift.

Using a combination of Dall-E 2, Stable Diffusion, Adobe Photoshop & Dimension, and digital painting, I created custom portraits of our 5 lucky winners’ cats. Each cat and its’ corresponding hooman received a framed canvas portrait, ready to hang. And yes, we had TWO winners named Elvis.

Process

The Winners

Credits

 

Agency: Razorfish
Client: Arm & Hammer Cat Litter
Role: Senior Art Director, Designer, Artist, Video Editor

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