THE OLD NAIR
Nair was once an iconic brand, but its message was outdated and sales had been flat for years. The brand’s most memorable campaign aired back in the 80’s and featured all-white, thin women singing the “we wear short shorts” song.
It was time to modernize.
The campaign “Worship Yourself” was born from the insight that feeling sexy — that “Nair Feeling” — is desired by all but hard for most consumers to achieve. Popular culture implies that the feeling is exclusive, meant for just a chosen few.
WATCH THE VIDS
Our spot resonated with viewers by blending immersive underwater sound design with striking visuals of women gracefully gliding through sunlit waters, their hair flowing freely.
Set against the vivid backdrop of an azure sea, the our spot not only highlights Viviscal’s deep connection to the ocean but also embodies the profound sense of empowerment and renewal experienced by women as they witness their hair's rejuvenation and growth.
Credits
Agency: Razorfish
Role: Senior Art Director
Team: Nick Sauer - Senior Copywriter, Chelsea DuBois - ACD Copy, Jamie Perruquet - ECD, Allie Hettler - Supervising Producer, A Common Future - Director, Yasmin Ogbu - Talent, Tara Hoyos-Martinez - Talent, Janine Craig - Talent