L’il Critters Miniature World
☟☟☟
Miniature World,
Maximum Nutrients
How you see the world is totally different from how your child sees it.
In this paid social campaign for L’il Critters Gummy Vitamins, we got to tap into their whimsy and showcase their fictional worlds—where gummy bears ride blueberry bicycles and slide down orange peels.
I also finally got a chance to put my newly acquired stop motion skills to use!
the vids
storyboard
Credits
Agency: Razorfish
Role: Art Direction, Concept Development, Design, Animation, Illustration, Typography
TEAM: Copywriter: Courtney Harris, GCD: Jamie Perruquet