It was 2015. What an era. The prevailing social calendar directive at the time was “celebrate every obscure holiday.”

Fine then, sir. This car is small and we have a lot of turning radius jokes for Pi Day and the five times a year when brands across the internet celebrate #NationalDonutDay (not to be confused with #NationalDoughnutDay).

Anyway, in order to celebrate the holidays our social media coordinators made up, my copy partner and I conceptualized and created an assortment of fun illustrations, animations, activations, contests, and lil’ social campaigns featuring the lil’ smart car. These range from a custom-illustrated Earth Day tote bag, to the #smartItFits contest, which challenged smart car owners to park in the tightest spots they could find.